Bottle Ring Opener, Inc. is a Certified Minority Business, Nevada corporation headquartered in Las Vegas, Nevada. Our Bottle Ring Opener Company is dedicated to the development of our premium Bottle Ring Openers for the Beer and Soda Beverage Industry.
Our top brand of Bottle Ring Opener will be for Budweiser, Miller, Coors, etc. and Soft drink beverage companies - Pepsi, Coca Cola, etc. This Bottle Ring Openers will open "CANS".
Bottle Ring Opener, Inc. has a patented for U.S.A., China and International distribution. We also have patent rights of importation and distribution in China, Japan, Australia and U.K. Currently; we are in the research and development stages of our Bottle Ring Opener made from Anodized Aluminum.
Mission
The mission of Bottle Ring Opener, Inc. is to focus on the development of our core business, while looking to the future and setting new goals for expansion and diversification. The corporate principals will be achieved with cost effectiveness, maximizing resources and teamwork. The objective is serving the customers needs and increasing market share.
We have a unique position in today's beverage industry. We are not a line extension or an impersonator of another brand. We are a company that targets the beer, soda beverage industries.
The journey ahead will be long and demanding, but obtainable. The management team will evolve and adopt sound business strategies to ensure the competitive edge in a fast changing global business environment.
Company History
We realize we are not the big boys but we have the respect of the industry for the courage to stand shoulder to shoulder to our competitor's and bring our determination to the table.
This is just a small outline of what it takes to get to the point of being able to show your products to the liquor and soda beverage industry.
Target Market Segment Strategy
The specific target market for Bottle Ring Openers is the 21 to 64 year old female and males. This age group offers a unique potential. Many women are now in full time employment and have high levels of disposable income. They rank very high on the list for expenditures on new devices for alcoholic & soda beverage industry.
The advantage is surely on Bottle Ring Openers side. How will the other traditional products succeed, it cannot, we are to fast for them.
Competitive Edge
In our category of Bottle Ring Openers we have no competition for the Bottle Ring Openers. We specialize in the finest made Bottle Ring Opener that is from anodized aluminum. Also we target in the pricing factor, and the originality of our products in which they cannot be compared or viewed in line with no other for presentation.
Marketing Strategy
Bottle Ring Openers, Inc. is looking to bring on key elements of marketing personnel. We are looking to the club hot spots for the introduction of our Bottle Ring Openers. We understand there is a demand of fast Bottle Ring Openers, and high-end Bottle Ring Openers that are priced for the everyday end user. We are out to market the product that saves money, and brings quality to the end user to repeat callings. We are in the conceptual stage of developing a program for the club promoters for their events by placing our brand logo's on The Bottle Ring Openers for advertisement, Radios sponsorship, and magazine layouts for the coming of new age drinkers to start requesting the hip Bottle Ring Openers that appeal to there budget. We are targeting a celebrity to endorse our products and sponsor them for both entity investments.
Sales Strategy
In the next twelve months we need to generate more distribution through increased sales with beer & soda beverages, and of course adding new customers. Currently we will try this in Las Vegas, and thus far, the reception has been good. This project is ready by weeks, but it seems to be beneficial.
Management Summary
In the spirits/beverage industry, first you build a team to seek out wholesale partners that see the potential of your brand and want to be part of the building process. Wholesale partners have tract records along with a dynamic sales team. On and off premise managers that know a brand is built-in the on premise accounts first, then build a retail base to support the on premise success.
Data watch
Increasing numbers of echo boomers, the children of baby boomers, will pop the Champagne cork on their birthdays during the first decade of the 21st century. The number of people hitting the legal age is drastically up from the 90's. The number of new 21 year olds this decade will drive the alcohol/soda beverage consumption to new heights.
While alcohol consumption hovered at about 6.7 billion gallons for most of the 80's and 90's, it reached an estimated 7.1 billion gallons in 2000, and is projected to climb to 8.35 billion by 2010 and 9.42 billion gallons in 2020.